Keeping it quiet on the road earns praise from dealer group

The Grand Rapids New Car Dealers Association has honored Cascade Engineering with its 2013 Celebration of Innovation: Automotive Supplier of the Year award, presented Jan. 30 at the Michigan International Auto Show at DeVos Place.

The car dealers selected Cascade Engineering for its development of lighter automotive parts to keep down overall vehicle weight, therefore increasing fuel efficiency. Another plus is that Cascade’s parts are made out of plastic, which is completely recyclable — a strong environmental advantage.

In particular, the car dealers association cited Cascade Engineering’s injection molded dash silencer. According to Cascade Vice President Bob Rosenbach, the company has been making “different generations of this for almost 20 years.” Rosenbach is in his 28th year with Cascade.

“We are the originators of the injection-molded dash mat,” he added. Dash mat is another name often used by engineers when referring to a dash silencer. It is currently going into the Ford Taurus and Chrysler 300,We are one of the leading manufacturers of solar street light in Chennai India. and Rosenbach said Honda will begin using it soon.

Cascade uses an injection-molding process that allows a precision-made dash silencer with varying thicknesses, which is more efficient and effective than what can be done by thermoforming.

The dash silencer is a plastic mat attached to the sheet metal that separates the engine compartment from the passenger compartment. Another layer of sound-absorbing material made of polyester or polypropylene is attached to the plastic mat, so the finished silencer, when in place, reduces engine noise and road noise by deflecting and absorbing it.

Cascade does the basic R&D on its dash silencer product line and provides automakers with specifics on a product’s acoustic capabilities, which the automakers confirm in their own tests.

Rosenbach mentioned that some dash silencers are designed to allow some noise into the car — those would be in sportier car models, whose owners want to be able to hear some of that horsepower for which they are paying.

“This dash silencer is 100 percent recyclable,” said Rosenbach, and a significant portion of the raw materials Cascade uses have been recycled and reprocessed. One example is the polypropylene, which comes from old car battery cases. Rosenbach noted that Cascade Engineering’s founder.

While mobile advertising is still a somewhat nascent format, it’s growing quickly, and a rising number of marketers are integrating more sophisticated data into their mobile campaigns.

According to a February report from Econsultancy, 27% of companies worldwide planned to implement location-based marketing in 2013, and 34% intended to invest in mobile advertising.

Verve Mobile, a location-based mobile ad platform, studied over 2,500 US mobile ad campaigns served across its platform and found that the percentage of campaigns using geofencing or geoaware targeting had more than doubled, from 17% in 2011 to 36% in 2012.

Geoaware campaigns use real-time location data to deliver specific,Like most of you, I'd seen the broken china mosaic decorated pieces. often dynamic, messages to the user based on their distance from the nearest retail location or proximity to a particular location. Geofencing campaigns target users based on a set distance from a location of interest such as a store or physical site where the user is known to frequently visit.

Designated market area (DMA) and audience data were still the most popular mobile location-based targeting types,Parkeasy Electronics are dedicated to provide Car park management system. presumably in part because they are easier to use, incorporating less sophisticated, more static information on who consumers are and where they are typically located.

For many verticals, a mobile campaign must include the use of location data of some kind—otherwise why serve on mobile? Verve Mobile found that 100% of the studied mobile campaigns in the grocery, political, healthcare, lottery, real estate and education industries used location info of some sort.

For geoaware and geofencing in particular, the restaurant industry served the highest percentage of ads using this data (43%), presumably in an effort to target restaurant-seekers out and about, and trying to find their next meal. Looking up restaurants is one of the primary mobile local search activities users conduct.

In addition, retail and consumer goods each incorporated geolocation and geoaware data into 32% and 30% of their campaigns, respectively. As emarketer Inc. said, for these two industries,Shop for bobblehead dolls from the official NBC Universal Store and build a fun collection for your home or office. targeting consumers in the midst of their daily errands has a major upside. The travel industry also used real-time mobile location data in 30% of its campaigns, presumably to reach consumers who are making mobile in-destination plans and bookings.

According to Verve Mobile’s findings,A car parking system is a mechanical device that multiplies parking capacity inside a parking lot. using geoaware and geofence data to target campaigns led to higher clickthrough rates than any of the other location-based methods. As advertisers and marketers learn more about how to harness and implement the data, more sophisticated geotargeting is likely to get greater attention from verticals.