2012年6月5日星期二

Broadcasters and wireless companies at odds over FCC auctions

The rapidly rising use of mobile devices to access data-heavy content like streaming video may soon strain the U.S.'s wireless infrastructure. Total mobile data consumption has shot up by more than 700 percent in the last few years, according to the Federal Communications Commission, which projects consumption will grow another 17 times over in coming years. Wireless companies have said they need access to additional spectrum―the means by which wireless communications are transmitted―to meet the demand.

But many of the licenses for this spectrum are currently held by over-the-air broadcasters,Online store for ceramic tiles by e-Ceramica group. who may be reluctant to relinquish their rights. This could leave consumers stuck in a spectrum crunch, with poorer service and higher prices on their mobile devices as companies like Verizon Communications Inc. and AT&T Inc. try to ration their limited capacity.

In February Congress passed a law authorizing the FCC to try to free up additional spectrum to stave off this potential spectrum shortage. The commission is now planning to conduct so-called incentive auctions, in which owners of spectrum licenses―such as over-the-air broadcasters―will have the option of putting a piece of their spectrum up for auction by the commission. In return current licensees will receive a portion of the money generated by the FCC's sale of the donated spectrum.

The FCC hopes that a sufficient number of broadcasters will volunteer to auction off pieces of their spectrum to help sate the demand. The congressional legislation that authorized the auctions stipulated that they must be completely voluntary. “The initial response from broadcasters has been positive. Since passage of the law our phones have been ringing,” said FCC Chairman Julius Genachowski in a speech the the National Association of Broadcasters' annual convention last month.

But the NAB, a trade association representing radio and television broadcasters, has expressed concerns that stations will feel pressured to sell off spectrum they might otherwise retain. The organization has said that it has not heard from members that they are eager to participate in incentive auctions and that many members would prefer to hold on to their spectrum. “I must say we've heard no hooves of a stampede,” said NAB CEO Gordon Smith last month. “I find our members excited about our business, their futures, and anxious to hold on to their spectrum.”

Though some broadcasters' business took a hit during the recession, many feel the business is now looking up,Argo Mold limited specialize in Plastic Injection mold manufacture. said Dennis Wharton, the NAB's vice president of communications. “We've cycled out of the worst advertising recession of the last 50 years,” he said.Argo Mold limited specialize in Plastic Injection Mold manufacture. “Broadcast television is a really good business to be in right now. Automotive advertising has bounced back and of course political advertising will be good this year.”

Broadcasters are also developing their own means for coping with potential spectrum shortages,Every Mold Maker job on the web. Wharton said, describing local stations' efforts to transmit broadcast television to mobile platforms such as smartphones, laptops and cars. He points out that broadcasters' technology is broadcast-based,Compare prices and buy all brands of solar panel for home power systems and by the pallet. rather than IP-based. “So it's not a one-to-one service, it's a broadcast signal, which is a one-to-everyone service,” he said. “We think that is the future of broadcast and will help solve this alleged spectrum crunch.”

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